Eurofins
For the Eurofins project, we were tasked with designing a memorable interactive experience that brought Eurofins’ case studies to life.
Eurofins envisioned an immersive showcase that not only highlighted them as a leader in technology, but also captivated and impressed every visitor to their booth. Our goal was to create an unforgettable empathetic interactive journey. This experience left a lasting impression on visitors and demonstrated Eurofins’ innovative edge in the industry.
For the final interactive, we used the following technology:
• Head Tracking for a touch-free interactive experience. The tracking software would follow your head movements and move the on-screen mouse to where you were looking.
• Facial Recognition and AI. A photo was taken and facial recognition decoded your age and sex. AI software was used to match you to a case study of similar age and sex. The attendee could accept or reject the match if they wanted.
• QR Code and Printing. A personalized QR code is created and printed on a peelable badge. This badge includes their photo, the relevant case study, and the unique QR code. The visitor can leave the interactive experience at any time and come back later to finish it. When they return, they simply scan the QR code on their badge to pick up right where they left off.
• Data was collected on each photo taken, length of interaction, and what case studies were viewed.
