Tandem Diabetes
Tandem Diabetes, a medical device manufacturer for diabetes treatment, needed to debut their new branding with a custom exhibit design that they could reuse throughout their domestic and international trade show program.
It was crucial for us to carry over their new look and feel, and visually represent their new branding vocabulary around the movement and mobility their new insulin pumping system provides.
We designed the exhibit as a sculptural expression of the brand, balancing volume, line, and plane.
A maximized collaboration between BlueHive creators and the Tandem brand marketing team and originators of the new product’s messaging.
We built an open environment where visitors could see, be seen, and engage with others. Three zones drove the product story: interactive kiosks at the aisle, in-depth demos inside the booth, and a mannequin for contextual display.
This segmented the space while delivering a distinctly Tandem experience. The result: a highly collaborative project with the brand’s marketing team that produced a standout presence in both U.S. and European markets